E3 2015: What the Heck Was That Dancing Zombie Mascot at EA’s Press Conference?

At EA’s E3 2015 press conference, we saw one of the most so-adorable-it-hurts games ever made, Unravel. As we were sitting there, trying to maintain our composure and not cry due to an overload of cuteness, all of a sudden this guy showed up:

plants vs zombies e3 costumeHe danced ridiculously to “Danger Zone” to promote Plants vs. Zombies: Garden Warfare 2.

Now, I get that EA wants to make a memorable splash with the second iteration in the Garden Warfare series, but the change in tone was kind of jarring. But also kind of hilarious.

Either way, it’s hard to be in a bad mood during when this is happening:

hulkmania zombieAnd this:

e3 plants vs zombiesAnd putting people into a good mood must count for something, right?